Facebook has grown to have more then 1.5 million North American users. This ever so popular social network site has proven to be an excellent and successful platform for corporations to not only advertise their brand, but to kick off campaigns that help make the earth a better place. Coke has taken full advantage of Facebook and encouraging its users to help save the world. Coke has created an app in which users can upload their own photos and place their face in different ocean scenes including a scuba diver. Those that make their newly made picture their default profile pic, will be helping save the environment. Coke has pledged to donate $1.00 to the Ocean Conservancy for every person that has changed their profile pic. In total, Coke hopes to raise $200,000. This campaign is brilliant in it taps into one of the world's largest social networking sites and gets consumers involved. Participants don't have to donate time or money, they simply have to dabble around on Facebook and create a fun new profile picture. Really, it couldn't get any easier. This campaign is not only saving the ocean, but it is creating a great brand image for Coke. A company that invests in the environment, is a company I want to buy from. Creating an app on Facebook is easy and not all that expensive. This idea can be used for numerous products and services, and can prove to be quite a success. So what are you waiting for?! Log onto Facebook and save the ocean!
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